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About
I'm a Brand Designer based in Arizona, currently working freelance and ready for my next big opportunity. I've had the chance to work with organizations like the Scottsdale Chamber of Commerce and Scottsdale Community College, helping bring their brand stories to life. I specialize in building bold, thoughtful visual identities that connect with audiences and leave a lasting impression.
Work
My Work
Black Coral Cocktail Lounge — Brand Identity & Collateral Design
Black Coral is a conceptual cocktail lounge imagined with a moody, maritime-inspired atmosphere — blending nautical motifs with dark luxury and hints of vintage escapism. This project explores the full visual identity of the brand, including logo design, color palette, typography styling, and thematic patterns.
Deliverables included a primary and secondary logo system, a custom toile-style pattern, a printed cocktail menu, branded matchboxes, and a specialty takeaway bottle design. I focused on building a cohesive aesthetic across each touchpoint, using rich tones, contrasting textures, and editorial-inspired layout choices to reflect the brand’s upscale but unconventional tone.
Deliverables included a primary and secondary logo system, a custom toile-style pattern, a printed cocktail menu, branded matchboxes, and a specialty takeaway bottle design. I focused on building a cohesive aesthetic across each touchpoint, using rich tones, contrasting textures, and editorial-inspired layout choices to reflect the brand’s upscale but unconventional tone.
PM Connect - Rebrand
This comprehensive branding project for the Scottsdale Chamber of Commerce involved redesigning three key initiatives: PMConnect, Know Your Chamber, and State of the City Address.
The project required creating cohesive yet distinct visual identities for each, complete with detailed brand guidelines that covered language, social media usage, color palettes, logo variations, and target audiences.
Collaborating with a partner for copywriting, I took full ownership of the design, ensuring each brand aligned with the Chamber’s goals and audience expectations. This was a multifaceted project that demanded strategic thinking, technical expertise, and attention to detail to deliver polished, professional results.
PMConnect brings together the perfect blend of sophistication and ease, making networking not just productive but enjoyable. The logo reflects the vibrant, mid-century modern aesthetic of downtown Scottsdale, with sleek lines and clean typography that evoke a polished yet approachable vibe. Designed to appeal to professionals seeking meaningful connections in a relaxed, inclusive setting, the branding celebrates the spirit of collaboration and fun.
The brand guidelines include a full suite of assets: logo variations, a tailored color palette, and social media templates designed to seamlessly integrate with the Chamber's broader identity while standing out as a unique sub-brand.
Please follow the link to see the full brand book.
The project required creating cohesive yet distinct visual identities for each, complete with detailed brand guidelines that covered language, social media usage, color palettes, logo variations, and target audiences.
Collaborating with a partner for copywriting, I took full ownership of the design, ensuring each brand aligned with the Chamber’s goals and audience expectations. This was a multifaceted project that demanded strategic thinking, technical expertise, and attention to detail to deliver polished, professional results.
PMConnect brings together the perfect blend of sophistication and ease, making networking not just productive but enjoyable. The logo reflects the vibrant, mid-century modern aesthetic of downtown Scottsdale, with sleek lines and clean typography that evoke a polished yet approachable vibe. Designed to appeal to professionals seeking meaningful connections in a relaxed, inclusive setting, the branding celebrates the spirit of collaboration and fun.
The brand guidelines include a full suite of assets: logo variations, a tailored color palette, and social media templates designed to seamlessly integrate with the Chamber's broader identity while standing out as a unique sub-brand.
Please follow the link to see the full brand book.
State Of The City Address - Rebrand
This comprehensive branding project for the Scottsdale Chamber of Commerce involved redesigning three key initiatives: PMConnect, Know Your Chamber, and State of the City Address.
The project required creating cohesive yet distinct visual identities for each, complete with detailed brand guidelines that covered language, social media usage, color palettes, logo variations, and target audiences.
Collaborating with a partner for copywriting, I took full ownership of the design, ensuring each brand aligned with the Chamber’s goals and audience expectations. This was a multifaceted project that demanded strategic thinking, technical expertise, and attention to detail to deliver polished, professional results.
The State of the City Address branding reflects a sense of pride, unity, and anticipation for Scottsdale’s growth and achievements. Designed to align closely with the city’s primary logo, the updated version incorporates a sophisticated subtitle that enhances its visual identity. The circular text at the top evokes the Arizona sun, framing the iconic cowboy and reinforcing the city’s heritage while celebrating its future.
The design balances prestige with approachability, supporting the event’s mission to inspire confidence in Scottsdale’s direction and foster a spirit of community. The branding includes detailed guidelines for seamless use across event materials, promotions, and digital platforms.
The project required creating cohesive yet distinct visual identities for each, complete with detailed brand guidelines that covered language, social media usage, color palettes, logo variations, and target audiences.
Collaborating with a partner for copywriting, I took full ownership of the design, ensuring each brand aligned with the Chamber’s goals and audience expectations. This was a multifaceted project that demanded strategic thinking, technical expertise, and attention to detail to deliver polished, professional results.
The State of the City Address branding reflects a sense of pride, unity, and anticipation for Scottsdale’s growth and achievements. Designed to align closely with the city’s primary logo, the updated version incorporates a sophisticated subtitle that enhances its visual identity. The circular text at the top evokes the Arizona sun, framing the iconic cowboy and reinforcing the city’s heritage while celebrating its future.
The design balances prestige with approachability, supporting the event’s mission to inspire confidence in Scottsdale’s direction and foster a spirit of community. The branding includes detailed guidelines for seamless use across event materials, promotions, and digital platforms.
Know Your Chamber - Rebrand
This comprehensive branding project for the Scottsdale Chamber of Commerce involved redesigning three key initiatives: PMConnect, Know Your Chamber, and State of the City Address. The project required creating cohesive yet distinct visual identities for each, complete with detailed brand guidelines that covered language, social media usage, color palettes, logo variations, and target audiences.
Collaborating with a partner for copywriting, I took full ownership of the design, ensuring each brand aligned with the Chamber’s goals and audience expectations. This was a multifaceted project that demanded strategic thinking, technical expertise, and attention to detail to deliver polished, professional results.
The “Know Your Chamber” branding emphasizes connection, guidance, and community support. Drawing inspiration from the Scottsdale Chamber of Commerce’s main logo, the design incorporates a block-and-window motif, symbolizing building relationships and unlocking opportunities. The approachable yet professional visual identity conveys trust and expertise, resonating with both new and established businesses.
This logo anchors the program as a friendly resource hub, inviting members to engage with the Chamber’s wealth of tools, connections, and educational opportunities. The branding includes adaptable guidelines for consistent use across promotional materials and digital platforms, ensuring clarity and cohesion.
Collaborating with a partner for copywriting, I took full ownership of the design, ensuring each brand aligned with the Chamber’s goals and audience expectations. This was a multifaceted project that demanded strategic thinking, technical expertise, and attention to detail to deliver polished, professional results.
The “Know Your Chamber” branding emphasizes connection, guidance, and community support. Drawing inspiration from the Scottsdale Chamber of Commerce’s main logo, the design incorporates a block-and-window motif, symbolizing building relationships and unlocking opportunities. The approachable yet professional visual identity conveys trust and expertise, resonating with both new and established businesses.
This logo anchors the program as a friendly resource hub, inviting members to engage with the Chamber’s wealth of tools, connections, and educational opportunities. The branding includes adaptable guidelines for consistent use across promotional materials and digital platforms, ensuring clarity and cohesion.
Snip & Sprout - Website Design
The Snip and Sprout project was a hands-on exploration of building a niche e-commerce business specializing in plant clippings and propagation tools. From concept to execution, the project involved crafting a cohesive brand identity, designing a user-friendly website, and implementing SEO strategies to increase visibility. I conducted extensive market research to identify opportunities in the growing indoor gardening industry, developed detailed customer personas, and curated a unique product line tailored to plant enthusiasts of all levels.
To promote the business, I created targeted social media ad campaigns on Instagram and Facebook, leveraging customer personas to drive engagement and traffic. This included designing content for posts, ads, and blog posts to provide value to the community. I also researched eco-friendly packaging solutions and optimized the shipping process to ensure safe delivery of delicate plant clippings, demonstrating attention to operational logistics.
The project emphasized skills such as e-commerce website design, search engine optimization (SEO), social media marketing, product development, and customer engagement. Additionally, I tracked performance metrics, refined strategies based on data analysis, and developed a roadmap for growth, including a detailed timeline and milestones. This comprehensive project reflects my ability to combine creative design with strategic thinking and operational efficiency in the digital commerce space.
If you are interested in seeing the entire proof of concept that has a PDF full of goodies, please click the link above!
To promote the business, I created targeted social media ad campaigns on Instagram and Facebook, leveraging customer personas to drive engagement and traffic. This included designing content for posts, ads, and blog posts to provide value to the community. I also researched eco-friendly packaging solutions and optimized the shipping process to ensure safe delivery of delicate plant clippings, demonstrating attention to operational logistics.
The project emphasized skills such as e-commerce website design, search engine optimization (SEO), social media marketing, product development, and customer engagement. Additionally, I tracked performance metrics, refined strategies based on data analysis, and developed a roadmap for growth, including a detailed timeline and milestones. This comprehensive project reflects my ability to combine creative design with strategic thinking and operational efficiency in the digital commerce space.
If you are interested in seeing the entire proof of concept that has a PDF full of goodies, please click the link above!
Valley Forge Weaponry - Website Redesign
Valley Forge Weaponry, a family-owned retailer, faced significant challenges with their outdated and non-responsive website. Issues like poor navigation, inconsistent visuals, and unengaging content hindered customers from exploring their unique offerings.
To address these concerns, I led a comprehensive redesign using WordPress, creating a modern, visually appealing, and fully responsive platform. By sourcing high-quality images aligned with their brand identity and writing SEO-optimized content, I enhanced the site's visual and functional appeal to improve visibility and attract more customers.
The redesign focused on delivering a seamless user experience. I reorganized the site structure, simplified navigation, and ensured compatibility across all devices, making the site accessible and user-friendly for their growing audience. These improvements not only boosted their online presence but also reinforced Valley Forge Weaponry’s reputation as a trusted and reputable brand in their niche market.
This project highlights my ability to merge creative design with strategic problem-solving. It underscores my expertise in web design, content optimization, and user experience, all of which are crucial for success in digital marketing and e-commerce projects.
To address these concerns, I led a comprehensive redesign using WordPress, creating a modern, visually appealing, and fully responsive platform. By sourcing high-quality images aligned with their brand identity and writing SEO-optimized content, I enhanced the site's visual and functional appeal to improve visibility and attract more customers.
The redesign focused on delivering a seamless user experience. I reorganized the site structure, simplified navigation, and ensured compatibility across all devices, making the site accessible and user-friendly for their growing audience. These improvements not only boosted their online presence but also reinforced Valley Forge Weaponry’s reputation as a trusted and reputable brand in their niche market.
This project highlights my ability to merge creative design with strategic problem-solving. It underscores my expertise in web design, content optimization, and user experience, all of which are crucial for success in digital marketing and e-commerce projects.
Love In Action - Clothing Design
When Scottsdale Community College’s Service-Learning Department sought a t-shirt design to energize and connect with students, I crafted a concept that balanced vibrancy with relatability. The bright green shirt features bold, wavy gold text in the school’s colors, along with a cheerful smiley face that reflects the department’s mission of fostering positivity and community growth.
I carefully designed the shirt to ensure it resonated with students while maintaining print-friendly formatting. The finalized files were optimized for production, ensuring a seamless process from concept to completion. This design not only uplifted the department’s brand but also brought a fun and meaningful energy to their outreach efforts.
I carefully designed the shirt to ensure it resonated with students while maintaining print-friendly formatting. The finalized files were optimized for production, ensuring a seamless process from concept to completion. This design not only uplifted the department’s brand but also brought a fun and meaningful energy to their outreach efforts.
Double Click on an image to see more about a project.
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